Athletes of Style

The connection between sports and luxury has never been as close as it is today, and Paris is set to be the main stage. With the 2024 Olympics around the corner, fully sponsored by the largest fashion giant, the French capital demonstrates how the world of fashion and aesthetic innovation find new expressions through sports. Fashion giants are collaborating with world-renowned athletes like Jannik Sinner, LeBron James, Lionel Messi, and Cristiano Ronaldo, transforming them into style icons. These athletes, in addition to dominating their respective sports, are emerging as significant influencers in the fashion world, using their personal style to influence millions of fans worldwide. Celebrities like Serena Williams are redefining the concept of style, bringing glamour from the playing fields to the runways. The synergy between sports and fashion is not limited to the runways. It is also celebrated through prestigious exhibitions in Paris, such as "Fashion and Sports: From one Podium to Another" at the Musée des Arts Décoratifs. This exhibition explores the millennial interconnection between the two worlds, with over 450 pieces on display tracing the evolution of sportswear and its influence on contemporary fashion, highlighting the importance of both comfort and aesthetics.

In this context, where every game is a runway and every athlete a style icon, we want to emphasize how the connection with the “sportswear attitude” has always been a guiding thread in the DNA of our brand. Cains Moore, in fact, perfectly embodies the combination of elegance and functionality, creating Luxury Leisurewear collections that stand out for their effortless sophistication and represent the ideal choice for those who embrace an active and dynamic lifestyle without sacrificing comfort and luxury.

This year, more than ever, driven by this renewed enthusiasm, we are consolidating our passion for the sports lifestyle. For the SS24 season, we wanted to pay homage to the great sports icons by reinterpreting our iconic pearl-knit cardigan, “dressing it” in a bold and unexpected color palette. In addition to the sophisticated seasonal color Mud, the cardigan is offered in five new shades: from the purest white to Gazzetta pink, through energetic lime and orange, to Caribbean blue. These colors infuse vitality, optimism, and determination, honoring the dynamism and strength of the athletes who inspire us to exceed our limits every day.

As a demonstration of this philosophy, we are proud to share the Sportweek x Gazzetta dello Sport photoshoot, in which pole vault champion Great Nnachi wears our cardigan in the pink variant. The contrast between the cardigan and the evening dress creates a striking balance between sportswear and timeless elegance.

Discover all the color variants of the iconic Cains Moore cardigan, a manifesto of energy, passion, and sustainability.